This summer, I worked for a digital marketing company as a PR/Content Assistant.
I was asked to attend the company’s business show that allowed local businesses to connect and network. The day included exhibitors, seminars and workshops bringing people from across the region together in one room. My responsibility for the day was capturing the event on the company’s social media.
I had previous experience from my time as President at the PR Fraternity, as our team would manage our own events to a very high standard. Social media was a key factor in gaining a brilliant reputation for the PR Fraternity from industry professionals. At the PR Fraternity events, using imagery seemed to be the most effective content to engage followers.
I used imagery throughout the event which gained great engagment online. This throws up an important point, always tag, it introduces a new audience to your photograph. I found that by tagging the company’s involved in the photographs, it was being retweeted by them on their account. This alerted their followers/customers to our event and gained more interest from a wider audience.
Another trick is quoting. If people can’t make the event, quoting a speaker or presentation is a great way to engage an online audience. It’s the best of both worlds, a short quote keeps the audience up to date and relays relevant information.
What gets a quote traction? A hashtag. Hashtags puts your port in front of an audience or community that are actively seeking this topic. It helps your post reach that niche audience you are looking to target. It presents your company or business to an audience that may or may not of heard of you before. Which could consequently result in new opportunities and even new clients. Don’t go overboard though! Use hashtags relevant to your post, it shows professionalism and it isn’t passed off as spam or desperation.
My regret of the day. I didn’t jump on the Facebook Live band-wagon. In my opinion, it’s overtaken Periscope in the live streaming game. I have to say it is a great tool and content creator. After your Facebook Live broadcast, the video can be edited and then posted on your site. Video streaming, especially through Facebook Live, is an incredible opportunity. Baring in mind, the prediction that 75% of content online will be video by 2018. We better all get jumping on the video bandwagon.
In conclusion, the main tips I have learnt from this experience.
- Visual always gains more engagment and traction, so make this your number one feature of your posts covering the event.
- Always tag either the company or the individual in the posts or photographs, opening up your content to a whole new audience.
- Even though visual is now everything, people like to hear relevant information. Quotes do this nicely.
- Create a hashtag for your event. Make sure it is on each post. Use popular hashtags on your posts but only if relevant to your event.
- Don’t be afraid to use video. A great tool to firstly showcase your knowledge and secondly, increase your fan, follower and customer base.