Back to the city lights..

She threw her arms in the air and shouted ‘I’m baaaaaack’…

I’m back in London. Well, truthfully I’ve been back in London for about a month. After a lovely holiday, a visit to my hometown in Ireland and a crash on the M4 (everyone was fine!), I’ve successfully made it back to the city. Since being back, it’s been a very busy few weeks. Third year feels like another step up from last year. So, please do excuse this post for being so late.

I had already been preparing myself through the summer for this year to be… mental. Last year, we were fortunate enough to know our third year class very well. They were ace. They helped us out so much and also prepped us for what was to come. I was truly happy to see that they all graduated with incredible grades. Now it’s our turn…

I am dreading my dissertation. Who doesn’t? I think the dread and worry is due to wanting to produce a piece of work that I am proud of. I also know that this topic needs to be done justice but I am glad I have chosen something I am thoroughly intrigued by. My topic is a current issue in the PR industry that I am not only passionate about but want to be a part of effectively changing. My dissertation is based on qualitative research and I’ve had such a lovely response from the PR Practitioners that I have asked to interview (all have said yes, woo!). Which only adds to my previous experience of PR industry professionals, the majority are always happy to help, so do not be afraid to ask.

I’ve also got to find myself a job this year. It’s hit home this month that in a blink of an eye I will be graduating. I plan to apply for a number of graduate schemes and jobs in the coming months. I’ve started to think what makes me as an applicant unique. What will make my application (hopefully!) stand out from the thousands I will be competing against, because ultimately, there will be thousands of young PR graduates looking for a first job in 2017. My ideal scenario… to be accepted onto a scheme or get a job in a top agency. Looking for my first job in a top agency is a high goal, I know but I feel anything is achievable if you work your ass off. That is what I’ll be doing this year.

So, if you don’t hear from me for a while, that’s where I’ll be, thoroughly working my ass off.

 

 

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What I learnt capturing an event on social media…

This summer, I worked for a digital marketing company as a PR/Content Assistant.

I was asked to attend the company’s business show that allowed local businesses to connect and network. The day included exhibitors, seminars and workshops bringing people from across the region together in one room. My responsibility for the day was capturing the event on the company’s social media.

I had previous experience from my time as President at the PR Fraternity, as our team would manage our own events to a very high standard. Social media was a key factor in gaining a brilliant reputation for the PR Fraternity from industry professionals. At the PR Fraternity events, using imagery seemed to be the most effective content to engage followers.

I used imagery throughout the event which gained great engagment online.  This throws up an important point, always tag, it introduces a new audience to your photograph. I found that by tagging the company’s involved in the photographs, it was being retweeted by them on their account. This alerted their followers/customers to our event and gained more interest from a wider audience.

Another trick is quoting. If people can’t make the event, quoting a speaker or presentation is a great way to engage an online audience. It’s the best of both worlds,  a short quote keeps the audience up to date and relays relevant information.

What gets a quote traction? A hashtag. Hashtags puts your port in front of an audience or community that are actively seeking this topic. It helps your post reach that niche audience you are looking to target. It presents your company or business to an audience that may or may not of heard of you before. Which could consequently result in new opportunities and even new clients. Don’t go overboard though! Use hashtags relevant to your post, it shows professionalism and it isn’t passed off as spam or desperation.

My regret of the day. I didn’t jump on the Facebook Live band-wagon. In my opinion, it’s overtaken Periscope in the live streaming game. I have to say it is a great tool and content creator. After your Facebook Live broadcast, the video can be edited and then posted on your site. Video streaming, especially through Facebook Live, is an incredible opportunity. Baring in mind, the prediction that 75% of content online will be video by 2018. We better all get jumping on the video bandwagon.

In conclusion, the main tips I have learnt from this experience.

  • Visual always gains more engagment and traction, so make this your number one feature of your posts covering the event.
  • Always tag either the company or the individual in the posts or photographs, opening up your content to a whole new audience.
  • Even though visual is now everything, people like to hear relevant information. Quotes do this nicely.
  • Create a hashtag for your event. Make sure it is on each post. Use popular hashtags on your posts but only if relevant to your event.
  • Don’t be afraid to use video. A great tool to  firstly showcase your knowledge and secondly, increase your fan, follower and customer base.