Thought leaders are crucial in the field of public relations. A trusted and innovative source that inspires and motivates people to do more. Innovative thinking that provides answers to pressing issues.
Thought leaders are changing the world in meaningful ways and engaging others to join their efforts. They create evolutionary and even revolutionary advancements in their fields not just by urging others to be open to new ways of thinking, but when they create a blueprint for people to follow – they provide a method, process, guidelines or a set of best practices.I feel that being aware of thought leaders within your degree only motivates you more to do well.
Thought leadership is not about being known, it is about being known for
making a difference.
I wanted to look at my ‘Top 5: PR Thought Leaders’, people who inspire me to become a success as a person and in the field of PR. By following these thought leaders on their Twitter, their blog or their LinkedIn you are constantly aware of their content and up to date with current movements in the industry. Each day I am either inspired or motivated by these top 5…
- Stephen Waddington
My favourite content produced by Stephen recently is his talk at ‘Thinking Digital’ in Manchester. He talks about how brands can use the internet effectively and correctly, great information for entering the industry. One of best thought leaders in digital and great content over on his blog and Twitter feed.
- Mary Whenman
A great advocate for women in the industry. Supporting younger women in the PR industry is a particular passion of hers. Mary is President of ‘Women in PR’ (an independent association specifically for senior women working in the UK PR industry) and speaks at a lot of events on the female pipeline and women in the boardroom.
- Colin Byrne
Colin is a thought leader due to his tremendous work in Weber Shandwick but his knowledge of the wider context. A blog post he wrote in January “2016: The year PR leaps ahead” on Weber Shandwick’s website, shows clearly how aware Colin is of trends and issues that will rise in 2016. Colin also writes a personal blog with content ranging from his love of David Bowie as a creative, to be in PR or not and diversity in PR.
- Paul Arden
Unfortunately, Paul Arden is no longer with us. This month I have been reading his book ‘It’s not how good you are, it’s how good you want to be’ and I love it. It still applies to PR in 2016 even though it has developed considerably since it was written back in 2003. Paul was not only a thought leader in PR but this book is a concise guide to making sure people make the most out of themselves in their career.
- Richard Bailey
Richard has a great website that runs a weekly competition #BestPRBlogs. It looks at students nationally who write blog post that are informative, engaging and well written. Richard is a thought leader specifically for students and constantly comes up with new ways to engage the students that are the upcoming PR practitioners of the industry.