When CommsQuest Communication Consulting (a communication, change and engagement consultancy) came to our class to talk about engagement and internal communications, I became extremely interested. Working for a high profile company through my teenage years I came to notice quickly that internal comms in a company is everything. Effective internal communication is a business imperative for companies seeking to stand out. Success, in what is now an ever-evolving and connected world, depends on it.
CommsQuest set up a competition within our class at University of Greenwich with the prize being of spending a day at CommsQuest with their team in Hertford to get a glimpse into the world of consulting. I was really glad to be offered the opportunity along with my fellow classmate, Cleo to spend the day with CommsQuest in Hertford. The day started with an early start and a coffee briefing on what the day had to bring. We began with our task, helped by Darran Mustoe, we were to create a film talking to small businesses about communications. When you think of communications in business, you don’t think of your local florist down the road or that clothes shop on the corner. Communications is everywhere, and this what I learned…
We used film to capture key messages from our speakers as it is becoming an increasingly important part of the internal comms channels mix, and has the power to move people emotionally to take action or change behaviours. Filming this video allowed me to learn what makes a good communicator but also work on my very own communication skills. Throughout the day we were taught coaching tips on how to brief interviewee’s, how to keep them comfortable and how to get great content. It was a real learning curve.
After an intense couple of hours with back-to-back interviews, Darren and ourselves discussed our lessons learned. These helped shape an upcoming TV workshop that the team are holding in a few weeks for an aviation client and equip them with the skills to use film as storytelling communicators (not just movie makers). Myself and Cleo also had the opportunity to quiz Lorraine and David for loads of career advice and insight into running a business.
A day at CommsQuest taught me a lot. The film participants were all local contacts that had relationships with CommsQuest and due to this each interviewees everyone was happy to help in the film. The main thing being ‘relationships are everything’ as it attracts new clients and retains existing clients. Looking after these relationships and maintaining them to the highest standard can greatly benefit a business and this is one thing I found CommsQuest prides themselves on.
I never considered a career path into internal comms because honestly, I always thought it wasn’t really the ‘exciting’ part of communications. Internal communication ensures people within organisations are committed to achieving ground-breaking business results, the exciting part comes in helping to improve collaboration, productivity and performance. In fact, in my small experience at CommsQuest, I did find it exciting, intriguing and I got a quick snap shot of what the industry is really like. Internal communications is now a path I might just stroll down.
To find out more about CommsQuest Communication Consulting, visit www.CommsQuest.com Or you can follow them on Twitter @CommsQuest LinkedIn https://www.linkedin.com/company/commsquest-communication-consulting or find them on Facebook.
To find out more about Darren Mustoe Communications visit www.darranmustoecommunications.co.uk