It’s time for a change, London. |#londonischanging Campaign

This campaign is close to my heart. Just over six months ago I moved to London from the South West to study. Living in central London is exciting and full of opportunity but it comes at an extortionate cost.


Like any normal student I’ve had to budget. It’s only when I started comparing prices with friends studying outside of London, I realised the difference in expense. London is changing is a campaign to raise awareness of London’s need for change, creating a discussion about the effect of changes economically to the city. Londoners submit their views to londonischanging.org to be displayed on billboards placed in Holborn or Aldgate.

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Initiated by Central Saint Martins communication design course leader Rebecca Ross and her assistant Duarte Carrilho da Graça, the bold black and white billboards are very prominent. Some views are about how moving to the city has acquired them many opportunities but a majority focuses on the concern that creativity is being harnessed by the expense of London.

1111441The campaign is a great way for people to express their views. Rebecca Ross wanted exactly that, for the boards to “encourage discussion about the impact of economic and policy changes on the culture and diversity of London”. Personally, I think the boards are presenting frighting truths that have not yet been given the notice that is needed.

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These boards have not only made an impact on the public viewing them on the street but also the boards have gathered media attention reaching a national audience. Now if you agree or not this topic is becoming the forefront of discussion. It’s a great way to encourage these truths to be heard by the big guys that have not been listening for far too long.

I hopeΒ this campaign makes an impact on London’s future. London being known as an expensive city is only over shadowing the positives. The diversity,creativity and opportunity is why I moved to London. This issue needs to be talked about and solved. London needs a change and hopefully this campaign is the first step.

London is Changing collects these views on a website, letting users submit their views. Be a part of it and have your say on London’s change. Submit here – www.londonischanging.org Β 

Visit to the future of PR // Weber Shandwick

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“PR is a fast changing discipline but it has always been a dialogue between an organisation and its public’s.” says Colin Byrne.


Walking into Weber Shandwick offices was far from surreal. A company that has been around nearly 41 years, Weber Shandwick is widely known as one of the first agencies to be born out of Europe. It’s successful and maybe that’s because of their awareness of the ever changing industry.

The “We’re engaging, always” tagline reflects the aim of attracting and holding public’s attention. Colin Byrne admitted a majority of their revenue is now from digital media alone, so no wonder digital is now a clear focus for the agency. Digital media has become an integral part of campaigns and Weber Shandwick understands the influence it is having more than anyone. Colin made it known that he is very interested in Africa and its developing industry. One of the amazing facts he used was that in Africa, more people own a smartphone than have access to clean water. This shows that digital media is becoming a basic need for people in ourΒ society and subsequently a great way to target public’s..

All this factual information about digital media from the visit was astonishing. I was always aware of digital media being an important part of campaigns but now digital media is the campaign. This era wants fast, quick and visual, something that digital media can deliver effectively. There is no need for a battle with a journalist or timely print media, when by sending out a 140 character message thousands can be enticed and informed within minutes.

Digital media is the future at Weber Shandwick and I think it’s the future of PR as an industry.