Last week was the first ever ‘Body Confidence Week’ (13-19th October) which saw the launch of Dove’s recent campaign ‘Be Real: Body Confidence for Everyone’. The beauty brand has teamed up with a number of charities and businesses in order to launch this campaign. Be Real aims to unite schools, business, charities and public bodies to change attitudes about body image. Be Real was also formed in response to the Reflections on Body Image report from the All Party Parliamentary Group for Body Image.
The Body Confidence Awards were held by APPG and supported by Dove at London’s House of Commons at the end of the last week, which saw Jameela Jamil and Gok Wan host the awards. Jameela Jamil is most well-known as the current Radio 1 Chart Show host and also a columnist for Company Magazine. She talked about the pressures the media put on women to look or fulfill a certain stereotype. She talked about how the media are a integral part of this ‘perfect image’ we seem to prescribe onto women and finally she also talked about how we shouldn’t stand for it. Jameela’s own experience when taking over The Chart Show from Reggie Yates shows how the media focuses on nothing but image. In her first three months she gained 200,00 listeners to the show as the first female host ever, a huge accomplishment for not only herself but a women as an authoritative role within the media.
She later realized that it wasn’t in the media’s top intrests to print stories about a recently high achieving women and instead the various newspapers and magazines decided to focus on Jameela’s recent weight gain. It’s appalling to think that still today, women successes are being judged or ignored due to the way they look. Her speech honestly gave me the chills and ever sentence spoke was nothing but the truth of what women go through each day in order to step outside the door.
My opinion is today, women should be confident with the way they look. It shouldn’t be normal to feel like each time you step out the door you are being judged on how you were created. It seems that we all strive to be ‘different’ and ‘unique’ in this world in so many other aspects of our lives. So why cant our bodies be seen as unique too. Fashion is seen to be experimental and accepts that different people dress in different ways. So, let us understand this too, different people have different bodies.
Dove felt that social media was the best way to raise awareness and also gain access to a range of ages and demographics.Dove have supported the #BeReal campaign with a social media hash-tag for you to get involved. The campaign may not change the media bashing women on the way they look but it might just tell the next generation that it’s ok to look like you.
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